Luxe Scents Perfume
Luxe Scents Perfume is a premium perfume brand aimed at young professionals who seek sophisticated, high-quality fragrances at affordable prices.
Goal
To increase brand awareness and drive sales by reaching a younger audience through TikTok and Pinterest.
Objective
- Build a recognizable online presence for Luxe Scents Perfume on TikTok and Pinterest.
- Generate engaging content that aligns with the brand's sophisticated yet affordable positioning.
- Foster a community of fragrance enthusiasts to enhance word-of-mouth marketing.
Pain Points
Low Brand Awareness
Luxe Scents Perfume had little recognition among its target audience.
Limited Online Engagement
The brand’s social media presence was minimal, resulting in low engagement rates.
Inefficient Content Strategy
Their content lacked creativity and wasn’t tailored for platforms like TikTok and Pinterest, where their audience is most active.
Solutions Implemented
Content Revamp
- Developed a series of TikTok videos showcasing the brand’s fragrances through creative storytelling, "day-in-the-life" videos, and user-generated content (UGC) challenges.
- On Pinterest, created mood boards and fragrance pairings with seasonal fashion trends to align with the interests of young professionals.
UGC Campaigns
- Launched a TikTok challenge encouraging customers to share their #ScentOfTheDay, tagging Luxe Scents Perfume for a chance to win a full-sized product.
- Collaborated with micro-influencers to create authentic content around the product's use, targeting a wider audience organically.
Engagement Strategies
- Utilized Pinterest idea pins and story pins to create mini-guides on "Choosing the Right Perfume for Different Occasions."
- Engaged with TikTok users through duets and stitch videos, responding to perfume hacks or fragrance reviews.
Grid
Pinterest
Day in the life
Floral Delight -
Notes of Rose and Jasmine
Boards
Fragrance Profiles
Gift Guides
Behind the Scenes
Seasonal Scents
TikTok
Grid
Does rubbing your wrists ruin the fragrance?
LUXE SCENTS UGC
Behind the Scent
Fragrance Notes Explained
SCENT OF THE DAY
Get Ready With Me
PERFUME TIPS: MAKE YOUR SCENT LAST
LUXE SCENTS PERFUME
Playlists
Fragrance Tips & Tricks
#ScentOfTheDay Challenge
Luxe Reviews
BTS with Luxe
Results
Increased Reach
Grew TikTok followers by 35% in 3 months and achieved a 50% increase in profile visits.
Higher Engagement
Boosted engagement rates on Pinterest by 60%, with content being saved and shared frequently.
Improved Sales
Notable uptick in online sales by 25%, with a marked increase in the young professional demographic.